How To Read These Articles
I’m not going to waste your time spoon-feeding definitions like “General Company Information,” “Brief Company Description,” or “Industry Peers.” If you’ve landed on this page, odds are your Market IQ is already flirting with the upper percentiles. And if “EV/EBITD” still sounds like a typo to you—honestly, congrats. You’ve probably spared yourself a few hours of trying to make sense of metrics that look important but rarely win the trade.
Let’s skip the pleasantries and get to the good stuff—the parts that actually matter.
Comparative Summary & Hot Keywords from Earnings Report
I figured I’d merge these two sections of each article because, frankly, they complete each other like earnings season completes anxiety.
The first part gives you the strengths and weaknesses—basically, how our company stacks up (or doesn’t) against its industry peers. Think of it as the report card in the group chat. The second part? It’s your cheat sheet for earnings season: the keywords to watch when results drop, whether buried in the annual report or—yes, I’ll allow it this once—in the media.
And just a friendly reminder: “weak future guidance” is a red flag whether you’re running a Fortune 500 or a lemonade stand. Those positive vs. negative sentiment buzzwords? They’re the usual suspects behind post-earnings stock whiplash.
Is it a magic formula? Of course not.
How to kill the company?
This is where it gets fun for me (cue the next chapter: The Good Stuff). Admittedly, this whole approach is shamelessly borrowed from the gospel according to Charles Munger.
In a 2020 interview, Munger recalled his days as a weather forecaster in the Air Corps. He said, “I asked myself, ‘How can I kill these pilots?’ Most people wouldn’t think that way. But I wanted to figure out the easiest way to get them killed—so I could make sure it didn’t happen.”
That, my friends, is peak Munger: start with what can go catastrophically wrong. So, in that spirit, here’s a lovely little list of threats that could give this company—and its market valuation—a serious case of altitude loss.
Good Stuff
When I look at the chart—usually the weekly or monthly one—I ask myself: “If I were actually buying this stock, how much would I be willing to pay?” That’s what My Fair Price is all about. It’s not gospel, it’s not a DCF spreadsheet blessed by Buffett himself—it’s just my moving target. And yes, it moves. Weekly. Monthly. Sometimes like a caffeinated squirrel.
Will the stock ever hit that target? Maybe. Maybe not. It might blow right past it and hit all-time highs while you’re still waiting for a discount like it’s Black Friday. And sure, you’ll feel like you missed The Big One—the life-changing opportunity. But spoiler: those don’t come just once. The market hands you a few over a lifetime… if you’re paying attention.
This section? Light on technicals, heavy on vibes. Mostly it’s about asking: “Does this feel like a good deal right now?” That’s the spirit behind Buffett’s classic: “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
Your job? Figure out if it’s wonderful and fair—at the same time. Easier said than done, but that’s the game.